How much does a company video (Imagefilm) cost in Germany?
An Imagefilm in Germany is commonly quoted from around €2,000–2,500 at the lower end, up to €20,000–25,000 or more from established agencies, with the gap driven by crew size, licences, scripting and post-production. Ranges vary widely by region and studio, and by exactly what's delivered, so treat any figure here as a rough starting point for a conversation, not a fixed price you can rely on without a proper quote.
What sits behind the wide price range
Search for Imagefilm Kosten and you'll find numbers that seem to disagree with each other, and they're not necessarily wrong: they're describing very different products. A short, straightforward company introduction filmed in one day by a small team is a different job from a multi-day agency production with a concept pitch, actors and a full crew, even though both get called an Imagefilm.
Before comparing two quotes, check what each one is actually promising: how many filming days, how many locations, whether there's a script included or you need to provide one, and what the finished length and formats are. Two producers can look close on price and still deliver very different value once you line up what's genuinely included against what's left as an assumption or an extra.
What drives price in the German market
A few things consistently move German quotes higher, more than the country itself:
- Agency structure. A full-service agency is pricing in account management, a creative pitch and a bigger team, which shows up in the total even before filming starts.
- Crew size. Director, camera operator, sound and lighting on set, versus one person filming solo with a multi-camera setup.
- Music and stock licences, cleared for commercial use, which vary in cost depending on the track and how widely the video will be used.
- Scripting from scratch, including a German-language script written and reviewed by the production team rather than provided by you.
Imagefilm, social cut-downs, or a Recruitingvideo
These three get budgeted very differently and it's worth being clear which one you actually need. A classic Imagefilm is a broader company portrait, often for the homepage or a trade fair, and tends to be the most involved of the three, since it usually has to represent the whole business rather than one message. A Recruitingvideo is usually shorter and more focused, built around your team and workplace rather than the whole business, and can often be produced more efficiently as a result, since it needs fewer locations and less scripting. Social cut-downs, short vertical clips pulled from the same footage, are the cheapest addition if they're planned in from the start, since they reuse the filming day rather than requiring a new shoot.
If you're only budgeting for one of these, think about what a customer or a candidate actually needs to see. A trade fair Imagefilm rarely doubles as a good recruiting piece, because the tone and the questions it answers are different, so trying to make one video serve both jobs usually leaves both audiences a little unconvinced.
Hiring across borders: what to keep in mind
If you're getting quotes from producers outside Germany, cross-border invoicing between EU businesses commonly falls under the reverse charge mechanism for VAT, but the details depend on your specific setup and can change, so this is worth confirming with your own tax adviser or accountant rather than relying on a blog post to get it right.
It's also worth asking, before you book, whether travel and accommodation are included in the quoted price or added afterwards, and whether the invoice will be in euros or need converting. None of this is complicated, but it's far easier to sort out before filming than to untangle from an invoice once the shoot is already finished.
Beyond the paperwork, working with a solo producer based elsewhere in Europe is increasingly common for straightforward briefs: no agency overhead, filming and editing done by the same person, and a fixed quote agreed before anything is booked.
What a solo European producer offers by comparison
I quote fixed euro prices rather than day rates, and plan, film, edit, colour-grade and mix sound myself: a promo film from €790, a longer brand story or documentary from €1,400. For a German business used to agency-style quotes, that's a useful point of comparison before deciding how much production value you actually need for the brief in front of you.
If you're weighing this against a Dutch or Bulgarian comparison, I've covered similar ground in business video cost in the Netherlands and video production cost: Bulgaria versus Western Europe. Full pricing is on my prices page.
Questions people also ask
Is an Imagefilm always expensive?
No. A short, single-location Imagefilm filmed and edited by a small team or one experienced producer can sit at the lower end of the range. Cost rises with crew size, locations, scripting and how much post-production and animation you add.
How long does an Imagefilm take to produce?
Typically a few weeks from the first conversation to delivery: planning, one or a few filming days, then editing and revisions. Agency productions with more moving parts usually take longer.
Can I get subtitles or a version in English as well as German?
Yes, this is a common request and usually a relatively small addition once the German version is finished, since it reuses the same footage and edit. Confirm it's included, or ask for it as a separate line, when you get your quote.
Should I ask for a script in German or write my own?
Either can work. Some producers include scripting as part of the quote and will write it with you on a call; others expect you to supply the key messages and let them shape it during filming. Ask which approach is included before you compare prices, since scripting from scratch adds noticeably more time.
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